We have all come across the phrase “barber with the worst haircut” or “cobblers with the worst shoes”.
This represents a profession that is good at what it does but never does it for itself. Unfortunately, with a few exceptions, this applies wholeheartedly to the marketing and creative sector.
For an industry that is focussed on helping businesses market themselves, communicate their messages, and drive leads and enquiries, why are we so bad at doing this ourselves?
When I ran my agency, it took over 3 years to build version 2 of our website! I vowed that next time I would outsource that activity to somebody else in order to ensure it was delivered well and on time. We always put ourselves at the back of the queue behind our customers or we have expertise in one area but another and so struggle.
Agency Local – a community for supporting one another
As a community that is built around supporting one another and helping each other, Agency Local members should be able to assist each other with their marketing activity and results. We want to create the opportunity to make this happen. What is better than being able to Showcase your expertise within the community, to demonstrate what is capable and to provide help and guidance to other members to help them improve in certain areas?
We are introducing a new event where members can do exactly this. They can showcase their Marketing expertise to provide valuable information and knowhow to other members.
Introducing Member to Member Marketing Showcase
These will be strictly Full Member only events. It is our intention to run these events every two months in the month where we do not have an Insight event. These will be focused around a specific topic that will be led by one of the members with an an element of knowledge sharing as well as interactive Q&A and discussion.
We could cover all sorts of topics such as marketing strategy, content writing, specific social media e.g. TikTok, photography and the use of images – the list is endless.
For the speakers, not only is this a chance for you to showcase what you do and provide valuable content, it is an opportunity to grow your network and for people to really know what you do and the value you add.
From an attendee perspective, you will gain an insight or new ways of doing things, learn something that will improve your marketing and a chance to upskill or get some quick tips to drive better results.
Pilot Event
We will be holding our first Member to Member event on the 21st of October at 9.30.
Our first Member Expert will be Catherine Storey from Freshbat who will be focusing on why you need a marketing strategy. What a great place to start!
We look forward to welcoming as many members as possible to this event.
Two things for you to do:
- Put this in your calendar now – 21st October 2021 – 9.30 on Zoom.
- If you are interested in presenting at one of the Member to Member events please contact Lisa or Chris.